My Final Product

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My project title was Flight. I have decided to make a magazine on hip-hop and rap, focusing on the history of hip-hop (in the present day) and females struggles in the industry. I have decided to do this because I am a big fan of hip-hop and rap, and it is the kind of music that I usually listen to. I also decided to do a magazine because I could write my own articles, add in my own photography and explore a lot of different skills that can help me in the future.

In past projects I have been more confident in print based work rather than in moving image work. I am also hoping to study music journalism at university, so this project gave me a good opportunity to write articles and see if I enjoy it, and it is also something that I can show a university when I apply.

My work has linked into the project title by being named Flight.  I have also created a album cover named “departure” that is another word for flight.

My target audience is teens to young adults. I researched a range of different magazines to find out what target audiences are common within magazines in general, but also within different genres. I think that I have managed to represent my work to link into this age range. I have written my magazine articles using language that is more relaitable for this age range rather than older. I have also used bright colors and images of young people to make it more interesting for this age range, including graffiti that interests this age range rather than an older generation.


My research, and own knowledge of this genre has influenced my work a lot, it has given me a broader range of ideas that has influenced my work. I have done a lot of different looks in the pages of my magazine so that I could explore different ways of creating magazines. One photographer that influenced my photo of Rose Gandy is Max Sheridan, who focuses on reportage photography and uses his Instagram to show off his work. I like how he captured his subjects personalities in his work, unlike how studio photos do.  It gave my magazine a alternative look instead of it being so posed like studio photos as i feel like there is more freedom and creativity that can be included. Another magazine I have been looking at is Dazed and Confused which follows the same concept of an alternative look.

I created a questioner that gave me an idea of what kind of age group that listens to the genre hip-hop to give me more of an understanding of my target audience.

Working progress

Overall I think that I have worked well against the time plan. I had time to create a good amount of work for my project, which has allowed me to show my skills and what I can produce in an 11 week time period . Although I didn’t take as many images as I has hoped for, I managed to use some images from pixabay that had the same codes and conventions as the photography that I had taken myself for my Rose Gandy article and font cover. The images made my magazine articles more interesting and allowed me to have a better layout. I tried lots of different layouts when creating my articles and was happy with how my final ones look.


I would have rather done of my images myself, but due to the time that I had left I wanted to focus on writing the articles, because its the reason why I chose to do a magazine, so that I could explore my written skills. I am extremely happy with the articles that  have written. I think that it represents the genre well and links into the designs of my page.

Overall I am happy with the product that I have created. I think that I have do enough to represent 10 weeks of work. Although all of my pages look very different form each other I wanted to explore as much of this subject as possible while I had the chance. It has given me the opportunity to explore lots of different articles and magazines that have given me a much broader idea of this genre that is going to be handy, especially when it comes to the future and I am hopefully working in this department of employment.

If I were to do this again I would definitely have a border idea of fonts and colouring, I would create a mood board that would give me a visual representation of what  works best with what colours and genres. I would also work on making the photography more alternative, exploring more who Photoshop to create a perfect image that I am happy with.

I am happy with the work that I have created, I think that I was successful with making my magazine have an alternative look . The fonts represent the genre that I have chosen and the colouring and backgrounds work well with the topics and subjects in the article and give the pages a interesting looks.

Overall, I feel I have shown a lot of my skills that I have developed over the past 2 years at college, as well as exploring more such as writing articles and going into music journalism.




Overall thought of the video

Over all I think that My group and I’s music video fits the brief. However, I think there should have been more of a storyline and more dialog. The editing fits an alternative video but I think that the effects could be toned down a bit, the song is steady and calm and the effects make it seem a lot more upbeat and exciting than the song itself is.

I liked the idea that we did have for the video, but I think as we became closer and closer to the end date I think that the idea of our story went further and further away, as watching the video I was very confused about the video and what the video was trying to tell the audience and it was difficult for me to watch because I couldn’t follow the story correctly.

I think that The acting was good, and the location fits what the audience were expecting. I love the idea of the video going upside down, however, the video became difficult to watch the longer that it was happening and I don’t think it really fit the overall feel if the video as the song is a slow pace song and the editing made it feel that it was a lot more upbeat than what it was.

My overall work within the group

Working in groups definetly isn’t easy, especially when there are multiple people who have multipul ideas and members of the group take too much charge. After a few weeks of trying my best to do my job role and get involved I was constantly downgraded by especially one member of the group.

My job role was art and propers person but the other members of the group had already decided all of that for themsleves so there wasnt a lot for me to do.

I was one of the people who decided the main subject/ storyline to the video but that was also crushed by the editing and the video not making sense by the time that the deadline came.

I think that my group needed to listen to each other more and work more as a group instead of one specific person taking charge, because there were people in the group, including me, who had comments overall as well as comments that could have made a positive change to the video who weren’t listend to, and the changes weren’t made to the video.


Blog Post 4 (Evaluation)

Over all I am happy with the work that I have produced throughout. I think that at the beginning of the project I was very into it, however as the weeks went by and I began struggling with the project due to have trouble getting the photos done for the previous photos that I was going to make. Although, when I changed my idea I began to get my creativity back and started to get into the work just as much as I was at the beginning of the project.

How I worked

At the beginning of the project I was working very hard, however as the project went on and I was beginning to struggle with my work I wasn’t working as hard as I could have.  I got distracted by the fact that I was finding the work difficult instead of trying to do something about it. However, I have learnt from my mistakes. I know that if I am beginning to struggle with my work and I’m not being as set on it like I was at the beginning it is best to change what I am doing, like I ended up doing at the end of the project. Because, after I changed my idea and I found it a lot easier for me to compete my work at a good kind of standard that I was happy with. I probably could have done with an extra week to finish the work with but that is my fault as I started my final set project too late after I did decide to change it. Although I could have done with an extra week for the work I think that in the time period that I had to compete the work I did well with. I have managed to get the work done to a standard that I am happy with and hopefully get me the grade that I am wanting to finish this product with.

Over all I think that I could have worked harder and made some better work if I did but I have learned form my experience and I know what I need to do for my work to be better for my next assessment.

My final product

Over all I am happy with the product that I have made. It is following the same kind of style that Machine Gun Kelly’s albums have followed in the past. I have used a small and simple font to allow the main focus to be the image at the front of the cover.

If I had allowed myself more time to make the product I think that I would have improved the back cover of the album. I know that in myself I can produce much better work. However it is following the same style that is in past albums of Machine gun kelly and I did want to be following the same kind of style that has been used by him before and I do believe that I have achieved that.

I like the singles cover that I did for my Alice In Wonderland project. I like the colours and I like how I have left it simple. I think that the font goes well and once again its basic so the main focus is on the image. The product is following the same kind of colour scheme in the General Admission album and the Bad Things singles cover, both for Machine Gun Kelly. The image reflects the song by having Alice as the main focus of the singles cover. Over all I am happy with this product that I have made and I don’t think that I would do anything to it if I could do something different.

My overall view of the FMP

Over all I think that I could have improved my work if I had more time to finish the work but I think that it was an enjoyable and interesting assessment to do that I have enjoyed doing. The subject choice of “wonderland” left a lot of choice of creativity and I am glad of my choice to change my idea of my product from posters into a CD cover and I am happy that I have done a print based product rather than make something like an advert or music video because I believe that print based media is my strong point.



Blog Post Three (Production)


Week One-

During week one of the FMP our task was to decide what kind of product we want to produce that links to the subject of wonderland. This week has been filled with a lot of planning. After much planning of what products I could make I have decided to magayke promotional posters for a Horror version of Alice In Wonderland. I have made spider diagrams that link what I want to make with the wonderland aspect and there is also a spider diagram of how much work is going to progress over the next couple of weeks.

During this week I have also had to plan a project proposal that I was going to present and get feedback for. This project proposal was made into my blog post named “pitch.” All of the planning from my sketch book was photographed into this blog post along with my own opinions of what wonderland means to me.

Week Two-

During week two of the FMP I have developed the planning of my posters further by analyzing different characters that would be featuring in my posters. These characters are: Alice, The Queen Of Hearts, The Mad Hatter, The Cheshire Cat and The Flowers all from the film Alice In Wonderland.

I also did my pitch that I got secondary research for. I have also been creating a questionnaire to find out what kind of style to make my posters and what would be interesting and correct for the genre that I am heading in for my posters. This involves what kind of font and what kind of color scheme I should look for.

Week Three-

This week I developed my ideas a lot more and took my research into account. I am definitely  going to be basing my posters on horror and drugs as it is more of a interesting topic for teenagers, in my experience. I have begun to draw up possible poster ideas and stuck them into my sketch book, along with analyzing past posters for past Alice in wonderland films, and analyzing Tim Burton’s Alice In Wonderland film.

Week Four-

During this week I had an assessment panel. This existed of two teachers listening to me present my work and them telling what they like and don’t like about it and giving me advise on how I can improve it.

From this I have been able to develop my idea more clearly and have better understanding of that I want to do. I now know that I want my Alice in wonderland posters to be based around a party and a bad drug trip causing Alice to see characters from the original Alice In Wonderland like the Queen Of Hearts, The Mad Hatter and The Cheshire.

I need to plan a photo shoot at a party to be able to create a party like atmosphere for my photos. I want the photos to be as natural as possible.

Week Five-

This week I started to take photos for my project. The party photo shoot didn’t work out. However, I  have improvised and have taken some photos of alcohol, “drugs” and myself as the mad hatter. I still have a lot of photos that I need to take. So, for the remainder of this week I have been planning other shoots and drawing up test products to help me with ideas for my shoot.

This has been helpful as it has given me the ideas of getting an Alice model and getting photos of a run down “partied out” Alice smoking and drinking and trying to make her look as “out of it” as possible. I have been through pinterest to gather photos that have given me inspiration for my photo shoot:

These are the kind of photos that I am wanting too create for my posters. The way that the models are placed and the backgrounds are both the kind of settings and actions that I have been looking for inspiration for. The blurred face in the third photo is something that I didn’t think of before but I am definitely thinking of. It gives off a mistery kind of effect, and a added drug effect from the viewers point of view, making Alice’s visions more life like for the audience.

Week Six-

This week I began making a test product for my posters, on Tuesday I went out around Penzance and look photos of a graffiti wall, creating the kind of background that I am look for within my posters.

The poster that I began to make is myself as the mad hatter holding out my hands as if Alice can pick the drug that she wishes to take. I am also blurring out the face so the effect can be even more mysterious to the viewer.

Week Seven-

This week I have decided to make, in my opinion a very good choice. I have decided to change what product I am making for my FMP. My plans for my previous product being the posters I was struggling with. This is due to me losing interest and finding it difficult to be able to have photo shoots. I was finding the photo shoots difficult because I wanted my posters to be about the effects of drugs and alcohol and due to me being only 16 and drugs being illegal I have been unable to produce photography  for this. And, knowing that I was running very short on time to complete my work I made the decision to start over.

Although I am starting over, my idea isn’t too much different. My new idea is to create an album cover for the album “Black Flag” by Machine Gun Kelly, and following the album cover I am also going to be producing a singles cover for one of the songs featured on the album called “Alice In Wonderland.”

So, this week I have been gathering new research for my new product along with analyzing past products from Machine Gun Kelly and other album cover producers along with a graphic designer. I have also been starting to analyze the type of target audience that I am going to be aiming my product towards. I believe that my target audience is teenagers to young adults. I have been analyzing different album covers for different ages and discussing how the over all look is different depending on the age of the target audience.

I have also made my first test product.

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I like the idea that I had for it, however I believe that I could produce much better work and the Photoshop wasn’t up to the standard that I know that I can produce. Also, after looking at Machine Gun Kelly’s past albums I reilised that it doesn’t really follow the past style of his albums which is the path that I am wanting to take.

Week Eight-

This week I went out and took a photo shoot and made a second test product. This second test product that I created went much better than the first.

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There are a lot of aspects from it that I am going to carry on into my final product. This being the image, the kind of colors and the font that I have used. I have also been carrying on with further planning and research for my CD cover work

Week Nine-

It is the final week until the deadline of this years FMP. This week has been the busty of all of the past weeks. Due to me changing my product of the FMP I have been very busy making my product and finishing off any past research and blog posts.

I have finished my Product in a stranded that I am very happy with and I think that i have definitely added in some some techniques that have been on past Machine Gun Kelly albums. I am going to print out my final product and present it in a CD cover, I am also going to print it out on a better quality printer as the photos that I printed out of it to put in my sketch book has been washed out.

I have also finished all of my blog posters about research and my evaluation.

Over all I am happy with my work but I wish that I had a set product that i wanted to make at the beginning without having to change it towards the end of the deadline, but overall I am happy with the product that I have made with the time period that I had for it.

Skills that I have learnt and developed through the project

I have improved my photo-shop skills a lot since I first started college, mostly within this project. My FMP was based all around photoshop and photography to be able to develop the CD cover.

To create the cover of the CD I took a photo of a wall in Penzance that had the kind of texture that I was hoping for when it came to the idea of what i wanted the cover to look like in my head. With that I also took a lot of photos of the graffiti in Penzance. Then on Photoshop I used the quick selection tool to cut out the graffiti of a man on a bike and cut it onto the textured wall. Then I experimented with the saturation and brightness/ contrast adjustments until I came up with a color scheme that I was happy with. Although that was the only image that I photo shopped by using the quick selection tool I did also use the adjustments for the other images of the CD over.

The font, although is basic and plain is just what I was looking for. Machine Gun Kelly’s past albums have had basic font or no font at all and as I was following his kind of style when it came to creating my own I decided to follow his style of font used on his past albums.

Although I did like the test product that I did for the Alice in wonderland cover, it didn’t have anything to do with the subject so I did find it unsutiable to use for the final product. I do really like the colour scheme and how it all goes comfortably with the image that has been used. If i can I would definetly use that image in the future if i was doing another project that could relate to it.



Front Cover

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Peer Evaluation of my final products

Peer Evaluation of Alice in Wonderland/CD Cover for MGK Work

Test Product 1

What Was good?

-The colours were nice, in the sense that they blended well with the background i.e. The rock-face in the midst of what looks like a forrest – the colours being dull grey and purple gave of a mysterious/odd feel

What was bad?

– the rock-face although an interesting choice for a cd cover is obscure and doesn’t really catch the eye

– If the work is still focused on an Alice and Wonderland atmosphere it isn’t completely connected/reminiscent of that kind of an atmosphere; the use of more foliage would better fit this

– The cd case is supposed to represent a ‘rappers’ genre, it seems also out of place there

Test Product 2

What was good?

– For a cd cover that is supposed represent a rap genre, the setting of apartment buildings/ buildings in general suits the type of genre with a more suburban choice of location

– the colours are more equally varied than the last, with a larger palette of greens and purples, which work quite well with the buildings in the back

What was bad?

-if the tone is still set for Alice in Wonderland the choice of colours fits, but the aesthetic of buildings doesn’t

– the colours blend well, but are quite jarring due to them being dull and there being little to no vibrance from usually vibrant colours: Green and purple

– The font of the writing doesn’t suit the piece, seems out of place on a CD cover

Final Product 1

What was good?

-the colours are brighter, yet have the same clashing tone, this is more eye catching and visually nicer than both test products

-the colours work well with the new photo, which is suitable for both subjects of Alice and Wonderland or a cover for a rap CD. Shows a lot more and has more of a focus than the test products.

-the font change works well with the picture, and is neatly placed near the corner not obstructing the photo

What was bad?

-it depends on who the artist of the CD is, other than that the cover seems quite original and nice and is an improvement on the test products

Final Product 2

What was good?

-colours work well together light greens and dark blues, is appealing/eye catching

-suits a back cover, and would work well with writing

What was bad?

-unclear on what the subject matter of the pictures is/ what is in them

-relation to topic other than colour seems linear

-doesn’t resemble a CD cover more of a back cover


Blog Post 3 (Research and Planning)


Designers that I have researched are: Peter Blake, Jamie Reid, David Carson and Tyler Nikkel. Ech designer is give me examples of what I want my work to either look like or not to look like.

Peter Black

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These are 2 examples of Peter Blacks work. Although they aren’t the style I want to use for my album cover I do like them. I like how the font reflects to the theme and style in the first cover by making it all hippy. I feel like these album covers are targeted to be viewed by teens to young adults.

Jamie Reid


These are 2 examples of Jamie Reid’s work. I like the font on both of these album covers but i especially like how on the second album cover there are the words replacing where the guys eyes are meant to be. I also like the style of how the second album cover is placed. This is a possibility of what I want my album cover to be like.

David Carson


Although I think that David Carson’s work does look good I don’t think that it is the kind of path of graphic design I would go down and it really isn’t the kind of work I am looking for with my album covers. In my opinion I think that there is too much going on to be able look at without discomfort. The words are un readable and I really struggle to see what is going on. When doing my album cover I want it to be simple but effective and easy for the audience to look at.

Tyler Nikkel

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I like Tyler Nikkels work and this is the kind of work that I am looking for as inspiration for my work. I like how he is using bright colours in the top album cover as it is eye catching for the reader and the cover below it is the same but with different colours (the pink cover is the deluxe version of the album) and I find that one less eye catching but I still love the design of it. The artwork reflects to every song on the album in a very clever and secretive way so you would have to listen to the album to understand that. I also like how there is no, or minimal words used so the art work is the centre of attention. I also like the third album cover and how it is simple and effective with some funky colours and a logo. Once again it is easy on the eyes and it draws me in more than “over complicated” album covers like with Peter Black’s work.

Target Audience

My target audience is teenagers to young adults (15-20’s). I feel as if my target audience is this age range as teenagers are typically more involved with the kind of lyrics Machine Gun Kelly sings, (also, some friends of mine like him and the older members of my family aren’t into his style of music) that are mostly about drugs, sex and his struggles as a young person before he got famous.

Different ages will listen to all sorts of different music and nower days there is so much choice of what to listen to it is difficult to pin point what kind of ages listen to what but here are some typical examples of what different age groups will listen to although it can vary as I know plenty of teenagers who love Iron Maiden and I know adults who do like Justin Bieber.

Two  examples of what young children listen to is soundtracks from Disney programs like the Hanna Montana soundtrack or victorious soundtrack. (Albums I listen to as a young child)hannah (2)hannah-montana-serie-tv-saison-1-12-1-gGroup Shot VICTORIOUS Season 2

These kind of album cover is typical for being used for children. As children are young and care very little about many things they don’t tend to care about art work, so having the characters of the TV show or leaving the cover very simple will attract them enough to want to buy the album as they only care what is on the disk . If the album covers were heavy with graphic design it would be much less appealing to the children who are wanting the product. Light colors are also used as it is more eye catching to children and the kind of target audience that is wanted.

Another two examples of what teenagers listen to is Justin Bieber or One Direction (albums that I listened to while 12- present day)take-me-home-50ae97d18a915one-direction-made-in-the-am-album-cover-artwork-largejustin-bieber-purpose-cover-2015-billboard-650justin-bieber-believe-deluxe

These album covers have similarities to the children’s album covers, for example they have the singer/ band on the front cover. However, they are also linking into the older generation of albums as graphic design is coming into the work(especially with Justin Bieber’s purpose album)  along with some darker colors. Once again they aren’t too over complicated but they are still enjoyed by the target audience.

Another two examples of what older people listen to is Led Zeppelin and Iron Maiden  (suggested by my dad)

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In my opinion these are my favorite of all of the album covers. I like all of the graphic design, fonts and the colors used. If I were going to buy any of these albums form the cover design I would probably pick this generation, however this isn’t the kind of music that I tend to listen to. The art work is loved by the older generation and it reflects well with the kind of music that is on the album. In my dads words he likes these album covers because “they remind me of my youth, and when I used to save up pocket money to by these records.” Where as if I were to ask a child they probably would not be interested and tell me that they prefer the Hannah Montana album cover.

I think that Machine Gun Kelly’s album covers fall into both the teenage and adult target audience range for the album cover design. 6ar5izg9dr70yci5pd2f1frr3.475x475x1half-naked--almost-famous-4fd0052003f00mgk-general-admissionbloom

General Admission and Bloom (the third and forth album covers) are two of my most liked album covers that I have ever seen. I like that they have minimal or no writing on them and that the focus is the art work (this is the kind of work that I want to do for my album cover) and the fact that the art work links into the songs/ title of the album. These two especially fall into the older generation of album cover as there is big focus on graphic design and the art work is juts as important as the music, unlike with the children’s music art work. Older people tend to look at the album cover art work as much as they look at the song choices on the album. If the art work isn’t attractive and eye-catching it is less likely to be brought by the public. The second design falls more into the more teenage target audience range as the front cover has Machine Gun Kelly as center.

Pre Existing Machine Gun Kelly Albums

Pre existing album covers:

bad thingsbloomlace_upGeneral admission

These are some of the past album and single covers of Machine Gun Kelly’s past work. I like how the album covers are mostly graphic design. Only bloom has used a model (Machine Gun Kelly’s hand.)

Unless MGK is singing with another person his albums don’t have his name of them, only the name of the album, if that. ( the general admission album has no visible words on it apart from parental advisory explicit content)

On the covers there is something that links it onto the song/ album. For example with the lace up album the words “lace up” are spelt using a lace effect and with the bloom album there are flowers blooming out of Machine Gun Kelly’s hand.

The song that I am going to be making a album cover for is “Alice in wonderland” the song is basically saying that he is in a unknown place where he is seeing shadows in the dark and it is different from what he used to know. However, of course knowing who Machine Gun Kelly is I don’t have to look too much into the lyrics to know that this is a drug trip. If you do look closely into the song you can see the line “So I take a hit of this Alice now I’m hopin for somethin.” If someone says they “take a hit” it 99% means that they are taking some sort of drug.

Initial ideas

I had initial ideas of doing posters for a horror version of Alice in Wonderland that I did most of my planning for, but then I changed my idea to doing either a CD cover or Record sleeve for Machine Gun Kelly’s album black flag and a signal Alice in wonderland. I decided to change my idea of doing the posters after I was struggling to take photos for my idea of the posters. I could also find no excising products that could give me inspiration or that I could use as excising products.

I moved off the record sleeve idea as I own more CD’s that I could look at and get inspiration off and as I have grown up around having CD’s. I have only ever seen a record sleeve once, and that was in Tesco’s so I think that doing a CD case will give me more knowledge of the product i want to make and as I have many of them at home it will be a lot easier for me to see what they look like inside and at the back.

My Final Product Plan

My final product is going to be a CD case for the album “Black Flag” and a cover for the single “Alice In Wonderland” both by Machine Gun Kelly. The song Alice In Wonderland is a song on the album Black Flag. I have decided to chose this song and album as Machine Gun Kelly is a big inspiration of mine and it is like a personal wonderland when I listen to him.

I am going to be creating the whole CD cover, so the outer sleeve, inner sleeve and the back cover. The outer sleeve is going to contain the album name/ song name. I want to keep the typography to a minimum as Machine Gun Kelly’s albums don’t tend to contain that much typography and I am wanting to follow is current style of album art. The inside is going to be simple, so just the art work. Just like with any CD cover that I have looked at. They tend to just have patterned images or images of the singer on the inside. the back has the track list and any management and where it was produced in small print.

The size of the album cover is 4.724 inches each side and I will pint out my final product and put it in a plastic CD case.

Test Products

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This is one example of a test product that I have made. Although I do like it, it doesn’t follow the past kind of album covers that have been released by Machine Gun Kelly and after thinking more about ideas of what I could do I am following the rout of Basing it around graffiti kind of style, much like with Machine Gun Kelly’s album cover for Black Flag, previously created.

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This is my second attempt at a test product of the single “Alice In Wonderland” I still need to do a test product for the whole album called “black flag”. I like it because it is simple and it follows the same kind of style as past Machine Gun Kelly’s album covers. For example; the font is small and in lowercase like previous covers, Machine Gun Kelly’s name isn’t on front of the cover and the main focus of the cover is the image. I like the font however I think that it would better as black as it would make it more noticeable.

I am going down the bright colors and graffiti style rout as I think that it looks good and follows the path I want to go down for the looks of this album cover. It follows the kind of previous path and looking back at the other graphic designers that I looked at I think that the kind of style path that I am going to be going down also follows the kind of steps that I liked of theirs.

Test shots

These are some of the test sots that I have taken for this project. I wanted to have a Alice model for the Alice in wonderland project, so as I am blonde and owned a blue dress I decided to be the model and my fellow media student Josh took the photos of me. The first 5 photos that have been taken wee lose to the kind of photo I wanted but I wasn’t happy with them. I wanted a photo of me not looking at the camera and doing some kind of action (like looking at the flowers) so I could have a off look shot. I think that the sixth photo down is perfect for what I wanted. I wasn’t looking at camera, you can’t see my face and I have relivence to Alice in wonderland. When I photoshopped this on photoshop and got the sizing for the cover right and played around with the saturation levels the finished product really did look good. It followed the same kind of style used by Machine Gun Kelly and his album art in the past, the background was out of focus so the main focus was the model in the center of the image, and Machine Gun Kelly’s albums main focus is the artwork over the wording on the album.

IMG_1644IMG_1646IMG_1647IMG_1653IMG_1654IMG_1655This photo is the photo that I thought best suited what I was looking for, for my singles cover of “Alice in wonderland” because, the model is wearing iconic Alice In Wonderland clothing (blue dress, long blonde hair, black bow) she is wearing this to indicate that the cover has involvement of Alice In Wonderland in it, much like with song that contains lyrics about himself being lost in a wonderland with the Queen Of Hearts and the Ace Of Spades. He also raps about “taking a hit” with Alice. Drugs is also a big part of the song. This is why for the singles cover I want to add in a lot of saturation within the cover, bright colors are associated within drug taking and I want the front cover to look like it could been seen within a drug trip.

IMG_1456IMG_1457IMG_1464This is the bike that I’m going to use for my front over of the CD case. When I look at this I think of power. It’s a solo person, on a big bike driving down an empty road. This is the kind of messsge that I want when designing my album cover. I want a message of power and independace just like how Machine Gun Kelly portrays in his music and I think that this, when photoshopped and created into the album cover this look will be made.

IMG_1465IMG_1466IMG_1469IMG_1472This phot I was palling on using for my Alice in wonderland singles over as the song is related to frugs, however after taking the photos of “Alice” in Morab gardens in Penzance I decided to go with that idea as it was a lot more suited and it looked a lot better on screen and on paper. IMG_1459

This is part of the graffiti wall that I used for the inside sleeve of the album cover. I like this wall because it is kind of run down but it’s also mysterious and leaves Penzance with some kind of art work, and playing around with the adjustments in Photoshop creates a even better look. This wall is perfect for what I needed for my album cover. The past Black Flag album over also contained graffiti so, I am planning on re creating the same kind of look but obviously have my own twist on it by using a different color scheme and a different kind of graffiti on the front cover.


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to suit

These are different types of fonts that I have been considering to use for my CD over. All of the fonts above are in some way similar. They are all pretty simple, which is the kind of style that I am looking for as it follows the typography of Machine Gun Kelly’s past albums. The font that I am most likely that I am going to use is the second font down. I like this one because, although it is simple it suits the grafitti style that I have been planning on creating for my CD cover. The other font that I like is the 4th one down. However, I think that that font is associated more with horror because when I look at it I imagine a gothic theme and that isn’t the theme that I after. The 5th font down is too big and bold for the kind of typography that I am looking for to suit my album cover and follow past techniques used by Machine Gun Kelly.





























































































































































Blog Post 1 (Proposal)


Mind maps


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My idea

My idea is to create posters for my FMP. I very quickly decided on the format as I hope to build a portfolio that will support my career aspirations.  For me it was very obvious to base my project themes on Lewis Carroll’s ‘Alice in Wonderland’ (1865)  because as a child I loved the story and the fantastical ideas it promotes.  I love the idea of being lost in a fantasy world full of surreal and unnatural atmospheres. For me, as a child, this film was like a get away from the “real world” that I live in and let me enter a world of uncertainty and adventure.

I didn’t like Tim Burtons (2010) adaptation because I feel like the saturation of the film made it difficult for me to watch. But, I was also expecting this film to be a lot more dark, scary and horror based  due to the fact that it was made by Tim Burton. When creating my posters I know that I do not want to take inspiration from Tim Burton’s interpretation film and posters and I feel that the saturation and just over all change of the theme doesn’t appeal to me and what I am wanting to create within my work.

I am going to do a series of posters for my FMP as part of a advertising campaign for Alice in wonderland. Each poster is going to feature a key character from the movie, these characters are: Alice, The Mad Hatter, The Queen Of Hearts, The Cheshire Cat and the Flowers in the garden. Each poster is then about their part in the story. I also plan to make the poster a much darker version of the original book and film. Maybe making my photography black and white? I want to aim to make these posters kind of horror but to also follow the storyline of Alice in wonderland.

Wonderland to me is a place like Alice on wonderland. Where everything is a dream and its far away from the real world and it can be anything that you imagine. Its mysterious and can sometimes be unpleasant. It can be filled with whatever you want.

Mood board

 Existing products

This is Tim Burton’s trailer for Alice in wonderland and Alice through the looking glass.  In my opinion the colours are much too saturated and it makes the film difficult to watch. This is a shame as Tim Burton’s work is normally amazing and the kind of style that I like, for example Edward scissor hands, the nightmare before Christmas and charlie and the chocolate factory. Tim Burton is known for his dark and Gothic work, so Alice in wonderland and Alice through the looking glass was such a disappointment for me. There was so much protectional for his film but he ruined it, to me it wasn’t really dark enough and it took a different turn from the original Alice in wonderland story that I love.

The Walt Disney version of Alice in wonderland in my opinion is so much better, its old which is great because I love watching old cartoons. It also follows a more simple story life and it is a good Disney film. It has a good use of colours, the music works really well as its simple and original. It is much easier to watch and for me it is much more enjoyable over all.  I wish that Tim Burton’s film followed this story line more but focus on the dark side of the story more. As this was a film for any ages Walt Disney couldn’t focus on this side of the story. Theory’s have said that Alice in wonderland is about drugs or bad dreams.

This is what I want to focus my work on. I want to do the kind of work that hasn’t been focused on before and I want to take a different approach to what Tim Burton or Walt Disney or what Lewis Carroll even did.


In original copies of Alice in wonderland Lewis Carroll, drawn by John Tenniel. They are different and make me feel kind of on Edge, especially the ones of the Queen of hearts. They show what is happening in the scene clearly although they are quite simple sketches. Due to them being black and white I think that it creates more character into the images and allows your own mind to pain the pictures. You can imagine  whatever colours you want them to be and it allows you to paint the picture that you imagine.

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These are examples of past posters. I like the first one has it has bright colours, it is easy to notice and the title is nice and clear. I like the second poster as it is dark and creepy, the font compliments the poster well and the dark and light colours work really well together. I don’t like the Tim Burton poster though. In my opinion the colours are much too contrasted so it is difficult to look at. There is also much too much going on in the poster and the title isn’t that noticeable and the poster is much too busy.

Test products

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These are some examples of posters that I could make. However, when I do come to making the posters I want to be a lot more creative and experiment a lot more. The posters are also going to be in black and white so it adds more of a creepy aspect to the posters which is what I want to achieve. I want to tell the characters story in a simple way through these posters while focusing on a dark and creepy side of the story.

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Although these aren’t practice shots of the posters i went and found some possible locations for the posters in Helston. Seeing how good the photos look in black and white I definitely want to photography my posters in black and white as it does add a lot more horror into the story of the posters and it adds a lot more character as well.

My new idea

After much thought I have decided to change my idea for the FMP. My new idea is still going to have Alice In Wonderland in it but I have decided to make an album cover for the album “black flag” and a single cover for the song “Alice in wonderland.”

It is still representing Wonderland as the single title is called “Alice In Wonderland” and Listening to Machine Gun Kelly takes me into a wonderland as he really inspires me and I love his music.

I think that changing my idea is allowing me to explore my creativity more and it seems more possible within the time period than my past work has as I knew that I would have never been able to finish within the time period.